I don’t have a website
A website is the first thing most businesses pay attention to nowadays, or should pay attention to.
Not everybody has a store in a busy shopping center where thousands of people walk past every day and see what you do. A lot of businesses are run from home, an office park or a not so busy shopping center.
So, how do potential customers get to know about you and your business? Well, lots of ways actually, but probably the most important is to have a website.
Luckily for you and me a small little company was started on September 4 1998 by two Stanford University PH.D graduates. Sergey Brin and Larry Page. This was 4 years after Francois Pienaar and Nelson Mandela lifted the world cup trophy for South Africa. If you are from South Africa you will remember this.
If you are from the USA or Canada you will remember that Bill Clinton was president and the Prime Minister of Canada was Jean Chrétien. Titanic became the highest-grossing film of all time.
They called it Google.
Today Google is the most visited website in the world. The first funding for Google was in August 1998. A contribution of US$100,000. Their annual revenue is now more than $160 Billion. Google runs about 900 000 servers in data centers around the world and process over 5 billion searches per day (May 2020)
The world would never be the same again.
Have a look here at how many searches were run on Google today.
5 Billion search requests per day. That’s why you should have a website, or make sure your website is up to date.
This is how people look for a business today. Gone are the times when you open a Yellow pages to look for a business, they will now Google it. And not only from their desktop computers. Google also owns Android that powers cellphones. Together with Apple’s IOS mobile operating system they rule the mobile world. People now have the power in their hands to search for a specific type of business from their cellphones that’s always at hand.
It doesn’t matter what product or service you are looking for, you can type it into Google and instantly find the business you are looking for, in the area that you choose. It is now easy to compare businesses, their prices, and what they have to offer.
That means that the world has become a much smaller place. You don’t have to order a product from your local store anymore. I recently ordered some photography equipment from a website in China. Not only did it cost me only two-thirds of what I would have paid in SA, they delivered it to my doorstep within 4 days after I’ve paid for it.
We have a wedding photography and videography business as well. Most of our clients find us on Google. They search for wedding photographers in their area, look at their websites, compare the quality of the photos and prices, and make a booking. Nowadays most of our wedding photography clients don’t even meet us. The fact that we have a beautifully designed website and all our weddings and photos are on there for our customers to see makes it possible for a customer to book us without meeting us. That means more time to do what we do best. It saves us time, and it saves our customers money and a lot of time.
I think you are starting to get the idea. Your website is your consultant, the first contact that your potential customer will have with your company. But he/she will not only search for one business in your field. Because it is now so easy to compare businesses they will look at your competitors’ websites as well.
The question is. What will they find? Will you stand out from the crowd? Because I can promise you this. The chance that they will phone the businesses with the best-looking website first is VERY big. Nobody likes to deal with a consultant that looks unprofessional or doesn’t know everything about his/her product.
Here we can also assist you, if you are from South Africa. We are also commercial photographers and videographers. We can take professional photos for your website or create a beautiful and effective promotional video for your website.
Talk about finding your business. You might have a beautiful website, but is your website optimized so that people can find you when they look for your product or service?
Want to sell your products over the internet? We can build an E-Commerce site for you, just like the one in China where I bought my photography products from. Now people all over the world can buy from you, not only the people in your area.