Why does my website need Search Engine Optimization (SEO)?
A well-optimized website will get more traffic. If your website gets more traffic you make more money and spend less on advertisements.
What is SEO?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Let’s take a little bit of time and describe the process. A search engine like Google send “bots” around to scan webpages on the internet. We call this crawling. How often, and IF Google crawls your website depends on a lot of things.
Google then adds this gathered information to its index. They use it when someone searches for something.
Let’s say you search for the words: “Best Running shoes.” Once you type in these words, Google must decide which websites they will suggest.
And Google will make LOTS of suggestions. Sometimes millions. And at which websites will the person that made the search look first? Jip, you are right. The first few websites that Google suggest.
The chances are very slim that he will look at the website that Google has suggested as the 100th option.
So, let’s say there is a company like ABC Running Shoes. They want to make sure that Google suggests them as one of the first options if somebody searches for “best running shoes.”
Or search for “Cheap reliable running shoes” or “advice on running shoes.”
If Google doesn’t rank their website high they will lose out on some serious sales.
It is thus definitely in a business owner’s interest to make sure his website is well optimized.
Especially for searches about his industry or particular service.
You also get something called Technical SEO
There might be some technical problems to fix to make your website rank higher.
The fact that you have a website doesn’t mean that your website is well optimized.
You can almost compare it to a house. A house can look beautiful from the outside, but there might be nothing at the inside.
You might have a beautiful website that looks very impressive from the outside. But no proper Search Engine Optimization was done to it. So people will find you if they have your website address or your business name and they type it into Google. But they might not find you if they search for your industry on Google.
Your competitor’s websites might be better optimized than yours, and Google will then suggest their business instead of yours.
The fact is that you might be losing out on sales daily because your website is not well optimized for search engines.
You can thus see that it is in your own interest to have a well-optimized website.
So what to do to your website?
Actually there are lots and lots of things that have an influence on where you rank on Google and other search engines.
The best is to talk to somebody like us about your website and Search Engine Optimization.
We will then take some time and study your website. We will make suggestions to you. Our suggestions might make a big difference to your websites Google Ranking. And this can have a massive influence on you and how well your business performs.