–  Commercial photography of businesses with the aim of marketing that business to potential customers.
–  Architectural photography for example a house, building or structure inside and/or outside.

Factory from the inside
Intundla Venue Exterior Photography


This can be defined as shooting images for commercial use, whether it be for advertising, product packaging or your website. Commercial photography is the creation of images to help sell a product or a service.


We are living in a fiercely competitive world. A world where your website will first be scrutinized before a customer even thinks about calling you to do business. It is thus becoming more and more important that your website and the photos on there accurately portrays what your business looks like and what you do.

Nowadays everything can be searched for in seconds on Google. Businesses have websites, Facebook pages, Twitter Profiles etc. All of them displaying photos to attract potential customers.


In your area only there are probably quite a number of businesses that do exactly what you do. Have you compared your website and especially the photos to theirs? Have you got recent photos on there that do your businesses interior and exterior justice? Or are your photos a couple of years old? Maybe taken by yourself or somebody working for you without the proper photographic skills to make your business stand out? How much money are you losing if just ONE customer go from your website to your opposition’s website because he/she doesn’t like what they see?

Are your potential customer’s first reaction when they see your photos: “WOW…I’d like to see this place in person!”

Architectural photography of the outside of a double storey house


Are you an estate agent that has a unique property to market and need unique photos? An architect who wants his latest creation to look as good as he intended it to be? We specialize in architectural photography covering a house, building or structure on the inside and outside.

Contact us today for a free quotation and first meeting. If  your business is not in Gauteng, we can either fly down and come and see you or we can have a Skype chat or Google Hangout. We are in our heart passionate photographers, whether we thus deal with big corporations or small businesses that needs a special photographic touch makes no difference to us.


Crafford Productions is a Pretoria based business but we also travel all over South Africa meeting customers needing our skills as commercial, architectural, interior and exterior photographers. We can really help you to portray your business in the best possible light. We’re not only professional photographers whose passion and dedication to perfection will ensure that your businesses photos are exceptional. We have a very strong marketing and advertising background which will help tremendously when photographing your business. We are able to see things from the customer’s viewpoint, thinking what’s important for them and what they’d like to see.

If you thus need professional photos taken of your hotel, guest house, lodge, wedding venue, conference venue, shopping centre, factory or any other kind of business, please contact us to discuss your needs. We have the experience, passion, eye for detail, editing skills and camera equipment to put you in a different league than your competitors.

Videography is another service we offer with our own dedicated videographers and video editors.  We can assist you in making promotional marketing videos of your business and/or product. It is becoming increasingly important to not only have photos but also videos on your website. Just have a look at the large number of video apps that is available on smartphones and tablets nowadays. CLICK HERE TO VIEW OUR VIDEO PORTFOLIO.

Some of our clients include Archneer, Intundla Conference and Wedding Venue and Carnivore.

Here is a gallery of some of our commercial and architectural work. Click on any photo to enlarge the image.