Why do I need to market my business on Facebook?

Facebook was started in 2004 and has since grown into one of the world’s biggest social media and marketing behemoths. If you are still wondering whether you should spend your advertising money here, don’t, it is one of the two best platforms on the internet to advertise on. About 60% of almost all digital ad revenue is spent on Google and Facebook. Want to know more about social media marketing?

Just look at some of these staggering numbers :

  • Facebook has 2.6 Billion ACTIVE monthly users.
  • 1.73 Billion users log into Facebook every day, over a billion of them from a mobile device. 
  • 7+ Million Advertisers are active across Facebook services.
  • 500 000 new people a day sign up to Facebook. 
  • 22% of all the time spend on the internet daily is spend on Facebook. 
  • Facebook is now growing incrementally in developing countries like South Africa, Facebook will gain more than 250 million users in these countries between 2019 and 2023.
  • Facebook is the third most visited website in the world after Google and YouTube. 
  • Nearly 75 percent of high-income earners use Facebook
  • Facebook users spend more than 38 min per day on Facebook.

These are almost unbelievable numbers, and still, the company is growing steadily at more than 10% per year!

Targeted Advertising:

This is the catchword: Targeted.

Ads are targeted for specific people because the advertiser can choose WHO he wants to reach. 

Remember all those questions you answer when you join Facebook, All the kind of pages you follow, the posts you like, and comment on? Your location that is shared to Facebook? 

Those are all used to make sure that a person advertising a prom dress in a specific location will reach a girl that might actually be interested in one and not somebody that is retired. 

Like with everything in life you get people that know a little bit about something, and then you get people that specialize in something. The fact that I own a hammer doesn’t make me a carpenter, and the fact that a carpenter uses Facebook doesn’t mean he is an expert on social media advertising.

We at Crafford Productions have a guy that specializes in Social Media Marketing. This is what he does for the whole day every day. 

We can assist you with:

  • Advertising on Facebook.
  • Helping you to get a Facebook presence for your business, and make sure it is set up in the best way possible to benefit you. 
  • We will think up strategies for you to grow your page and get more followers. 
  • We will even run your Facebook account for you, interact with your customers, and make sure you have new interesting content for the people that follow you. 

Should I or shouldn’t I spend my money on Facebook?

Why don’t you schedule a FREE 15 min Video Call with Bertie, our social media marketing expert? 

Tell him what you do, and what you hope to achieve. And we can take it from there.

You can of course just email us as well.