Inside of a dairy shop factory

MANUFACTURING AND INDUSTRIAL PHOTOGRAPHY

What is commercial and industrial photography and why is it important? In the world of business today photography is worth a million words. For example everything from websites to brochures and television advertisements rely on high quality pictures to get a message across. Industrial photography is a specialized field of photography which makes it possible for businesses to communicate with customers and other businesses. Most importantly it showcase their industrial process, machines, and techniques. Therefore these types of photographs require a skilled photographer photographing industrial machinery, locations and manufacturing processes.

THE IMPORTANCE OF A COMMERCIAL AND INDUSTRIAL PHOTOGRAPHER

Firstly an expert will be able to take photographs which are interesting and showcase everything you want. Secondly he or she should have an eye for detail and be able to generate interest out of everyday machines. For instance an expert will photograph an everyday, ordinary conveyor belt in a way which would generate interest. These images when laid out on commercial advertising material for example a brochure or a presentation will tell the story of the process.

Commercial Machinery, Manufacturing and Industrial Photography in Pretoria and Gauteng

MACHINERY PHOTOGRAPHY

Photographing of large industrial machinery for example mining equipment or drilling machines. On some occasions, large companies might like to showcase the equipment they use as a means to impress potential clients. Professional good looking photographs will assist in this goal.

COMMERCIAL BRANDS ARE WHERE MACHINERY, MANUFACTURING AND INDUSTRIAL PHOTOGRAPHY COMES INTO IT’S OWN

Every major industrial company needs photographs of it’s operations.

Crafford Productions provide industrial photography services for companies and their creative agencies covering promotional, industrial, advertising and catalog work for web and print use. We aim to produce images that are both informative and eye-catching for brochures, display stands and web use. We are happy to produce work to fit a preexisting manual or training guide. Our industrial photography can help explain how your machines work.

Some of our clients include Bennett Drilling and Dairy Shop.

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